Public Relations (PR) is one of the most important marketing instruments for creating a positive company image. However, the message you communicate will depend on the stakeholder group.
Below you will find a short table to help you orientate.
Stakeholders | PR Message |
Clients | Buy only our products |
Shareholders | We work for you |
Investors | We won’t deceive you |
Banks | We pay our debts |
Partners | We are reliable partners |
Employees | It is a joy to work for us |
Competitors | We are stronger than you |
The state | We are predictable and follow the rules |
People living close to our production plants | We don’t exist |