PR in a Nutshell

Public Relations (PR) is one of the most important marketing instruments for creating a positive company image. However, the message you communicate will depend on the stakeholder group.

Below you will find a short table to help you orientate.

Stakeholders PR Message
Clients Buy only our products
Shareholders We work for you
Investors We won’t deceive you
Banks We pay our debts
Partners We are reliable partners
Employees It is a joy to work for us
Competitors We are stronger than you
The state We are predictable and follow the rules
People living close to our production plants We don’t exist


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