Public Relations (PR) is one of the most important marketing instruments for creating a positive company image. However, the message you communicate will depend on the stakeholder group.
Below you will find a short table to help you orientate.
| Stakeholders | PR Message |
| Clients | Buy only our products |
| Shareholders | We work for you |
| Investors | We won’t deceive you |
| Banks | We pay our debts |
| Partners | We are reliable partners |
| Employees | It is a joy to work for us |
| Competitors | We are stronger than you |
| The state | We are predictable and follow the rules |
| People living close to our production plants | We don’t exist |