PR in a Nutshell

Public Relations (PR) is one of the most important marketing instruments for creating a positive company image. However, the message you communicate will depend on the stakeholder group.

Below you will find a short table to help you orientate.

Stakeholders PR Message
Clients Buy only our products
Shareholders We work for you
Investors We won’t deceive you
Banks We pay our debts
Partners We are reliable partners
Employees It is a joy to work for us
Competitors We are stronger than you
The state We are predictable and follow the rules
People living close to our production plants We don’t exist


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Author: Elena

I acquired a BA degree in International Business with a specialization in Marketing from Nuremberg Technical School and a parallel degree from Leeds Metropolitan University. In 2013-2014, I worked in the field of performance and conversion optimization with an IT company and then was employed in content marketing. In 2016, I went back to working with Web Analytics and gained additional experience in project management. During this time, I received an Award of Achievement in Digital Analytics from the University of British Columbia (Canada). Currently, I am employed in Online Marketing. My areas of specialization include online marketing strategy, content creation, web analytics, conversion optimization and usability.

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