Public Relations (PR) is one of the most important marketing instruments for creating a positive company image. However, the message you communicate will depend on the stakeholder group.
Below you will find a short table to help you orientate.
|Clients||Buy only our products|
|Shareholders||We work for you|
|Investors||We won’t deceive you|
|Banks||We pay our debts|
|Partners||We are reliable partners|
|Employees||It is a joy to work for us|
|Competitors||We are stronger than you|
|The state||We are predictable and follow the rules|
|People living close to our production plants||We don’t exist|