Public Relations (PR) is one of the most important marketing instruments for creating a positive company image. However, the message you communicate will depend on the stakeholder group.
Below you will find a short table to help you orientate.
| Stakeholders |
PR Message |
| Clients |
Buy only our products |
| Shareholders |
We work for you |
| Investors |
We won’t deceive you |
| Banks |
We pay our debts |
| Partners |
We are reliable partners |
| Employees |
It is a joy to work for us |
| Competitors |
We are stronger than you |
| The state |
We are predictable and follow the rules |
| People living close to our production plants |
We don’t exist |
Author: Elena
I acquired a BA degree in International Business with a specialization in Marketing from Nuremberg Technical School and a parallel degree from Leeds Metropolitan University. In 2013-2014, I worked in the field of performance and conversion optimization with an IT company and then was employed in content marketing. In 2016, I went back to working with Web Analytics and gained additional experience in project management. During this time, I received an Award of Achievement in Digital Analytics from the University of British Columbia (Canada). Currently, I am employed in Online Marketing. My areas of specialization include online marketing strategy, content creation, web analytics, conversion optimization and usability.
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