This is a personal blog created by Elena Semenova. About myself: I was born in Eastern Russia, where I also graduated from the University of Humanities, majoring in Linguistics, Language and Culture Teaching. In 2001-2002, I spent an exchange year in the USA (IA), taking part in the Freedom Support Act Program. Since 2007, I have been living in Germany. I acquired a BA degree in International Business with a specialization in Marketing. In 2010, I studied for two months in Japan, Osaka (DAAD Tokyo Exchange Program). In 2011-2012, I studied at the Leeds Metropolitan University, UK, as an exchange student. From 2013 to 2014, I worked in the field of performance and conversion optimization with an IT company and then was employed in content marketing. In 2016, I went back to working with Web Analytics and gained additional experience in project management. During this time, I received an Award of Achievement in Digital Analytics from the University of British Columbia (Canada). Currently, I am employed in Online Marketing. My areas of specialization include online marketing strategy, content creation, web analytics, conversion optimization and usability.